LIZEE Partners with Dubai Beauty Brand to Develop On-the-Go Skincare for the Middle East
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- Issue Time
- Aug 18,2026
Summary
LIZEE welcomed Dubai beauty founder Hameed AlHaj to develop a travel-friendly skincare line for the Middle Eastern youth market. The collaboration includes fine fragrance mist, sunscreen spray, sanitizing spray, and lightweight body lotion. With GMPC/ISO 22716 certification, 3,000-bottle MOQ, and regional compliance support, LIZEE provides end-to-end OEM/ODM services for emerging global brands. Visit lizeecare.com for custom formulations.
On Monday, LIZEE hosted an executive delegation from Dubai led by Mr. Hameed AlHaj, founder of an emerging beauty brand focused on the dynamic Gen Z and millennial market across the Middle East. The visit concluded with a preliminary strategic agreement appointing LIZEE as the primary manufacturing partner for the brand's upcoming Travel-Friendly Skincare & Body Care Collection.
Targeting the Middle Eastern Youth Market
During the in-depth factory tour and product development session, both teams analyzed regional consumer habits in the GCC (Gulf Cooperation Council) region. Young Middle Eastern consumers increasingly demand portable, multi-functional personal care products that withstand arid, high-heat climates while fitting an active, on-the-go lifestyle.
To meet these demands, LIZEE and Mr. AlHaj's team finalized the concept for a modern travel-sized collection featuring:
Fine Fragrance Mist: Formulated with sweat-resistant fragrance-locking technology to deliver long-lasting, luxury scents suited to local tastes.
Broad-Spectrum Sunscreen Spray: A lightweight, non-greasy, fast-absorbing mist offering high SPF protection without leaving a white cast.
Hydrating Sanitizing Spray: An alcohol-based yet non-drying mist enriched with soothing botanicals for daily hygiene on the move.
Fast-Absorbing Body Lotion: A hydrating, non-sticky formula designed to nourish sun-exposed skin in desert climates.
End-to-End Private Label Support
The Dubai delegation evaluated LIZEE’s automated filling lines, formulation stability testing protocols, and compact aerosol packaging capabilities. LIZEE’s flexible 3,000-bottle minimum order quantity (MOQ) and full export documentation support—including Halal compliance alignment and SASO/ESMA registration assistance—were key factors in securing the partnership.
Both teams will continue formula fine-tuning, fragrance profiling, and packaging sampling over the coming weeks to prepare for an official market launch later this year.
"Middle Eastern Gen Z consumers seek efficacy, convenience, and distinct sensory experiences," stated the LIZEE project team. "Our GMPC-certified facility allows dynamic new brands like Mr. AlHaj's to enter the market quickly with stable, climate-resilient formulations."
