The Rise of the African Beauty Market: How Brands Can Seize the Opportunity in 2025
The African beauty market, set to hit $22.8 billion by 2025 (8.51% CAGR), is driven by demand for natural skincare and makeup, boosted by a growing middle class and digital platforms like TikTok. Challenges include regulations, counterfeits, and logistics, but localization and e-commerce offer opportunities. LIZEE provides GMP-certified, customized production with African ingredients like shea butter, aiding brands with compliance and fast market entry.
Sep 12,2025